🏆 The Goodlife Games: Sponsorship Opportunities 2026
The Goodlife Games is Pinellas County's premier senior athletic event, directly engaging thousands of active adults aged 50 and over. Our mission is to promote wellness, social engagement, and competitive spirit. Partner with us to align your brand with health, vitality, and the thriving senior community.
Target Audience: 5,000+ active Pinellas County seniors, their families, and community members.
🥇 Gold Tier: Title/Presenting Sponsor
Investment: $10,000 – $20,000+
(Target: Major regional healthcare systems, insurance providers, large retirement communities, or financial institutions.)
This is an exclusive opportunity to brand the entire event and be positioned as the undisputed leader in supporting senior health and vitality in Pinellas County.
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Feature |
Description |
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Naming Rights |
Recognized as "The Goodlife Games, presented by $$Company Name$$ " on all official documents, press releases, and media mentions. |
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Website Branding |
Prominent, rotating banner ad on the goodlifegames.com homepage, linked directly to your business. |
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Event Signage |
The largest, premium placement banner at all event venues and featured signage at the main registration and awards tent. |
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Correspondence |
Largest logo and company name on ALL official correspondence, athlete packets, registration forms, and prominently featured on the participant registration bag. |
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Speaking Opportunity |
Opportunity to speak at the official opening ceremony and/or awards banquet. |
🥈 Silver Tier: Major Event Sponsor
Investment: $5,000 – $9,999
(Target: Local banks, specialized medical groups, large local recreational facilities, or mid-sized service businesses.)
Maximize your exposure to a targeted segment of our active participant base through targeted sport alignment.
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Feature |
Description |
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Sport Sponsorship |
Receive naming rights for a high-profile event, such as "The Goodlife Games Pickleball Tournament, sponsored by $$Company Name$$ ." |
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Website Branding |
Prominent logo placement on a dedicated "Sponsors" page with a direct link to your website. |
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Event Signage |
Large banner placement at two primary event venues and a shared banner at the main awards area. |
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Correspondence |
Medium-sized logo and company name on event T-shirts, official email communications, and featured on the participant registration bag. |
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Social Media |
Dedicated "Thank You" post before the games and multiple mentions during the event week. |
🥉 Bronze Tier: Supporting Sponsor
Investment: $2,000 – $4,999
(Target: Small local businesses, professional service providers, or civic organizations looking for community goodwill.)
Demonstrate your commitment to local community support with a solid brand presence throughout the event.
|
Feature |
Description |
|
Website Branding |
Your company name and logo listed on the dedicated "Sponsors" page of goodlifegames.com. |
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Event Signage |
Your company name listed on a shared "Thank You to Our Sponsors" banner displayed prominently at all athletic venues. |
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Correspondence |
Smaller logo placement on event T-shirts, the post-event thank you letter, and included on the participant registration bag. |
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Announcement |
Public address recognition and mention during the event's awards ceremony. |
🛍️ Bag Branding Partner
Investment: $1,000
(Target: Businesses seeking high-visibility logo placement on a reusable, take-home item.)
Your logo becomes a walking advertisement as every participant carries their official registration bag throughout the Games and back into the community.
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Feature |
Description |
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Bag Branding |
Your company logo printed prominently on the official participant registration bag (shared placement with other Bag Branding Partners). |
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Item Inclusion |
Opportunity to place one promotional item or flyer (provided by sponsor) into the registration bag. |
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Website Recognition |
Your company name listed on the dedicated "Sponsors" page of goodlifegames.com. |
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Requirements |
Sponsor must provide the items (minimum quantity of 500) by $$Date$$ . Logo must be submitted in vector format by $$Logo Deadline Date$$ . |
🎁 Swag Bag Contributor Tier
Investment: $250
(Target: Any local business seeking direct distribution of marketing materials or small samples to participants.)
A simple, cost-effective way to get your business directly into the hands of every athlete.
|
Feature |
Description |
|
Direct Distribution |
Opportunity to place one promotional item or flyer (provided by sponsor) directly into the registration bag given to all participants. |
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Website Recognition |
Your company name listed on the dedicated "Sponsors" page of goodlifegames.com. |
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Requirements |
Sponsor must provide the items (minimum quantity of 500) and deliver them by $$Date$$ . Item must be approved by event organizer. |
Next Step
To secure your exclusive partnership or to discuss which sport best aligns with your marketing goals, please contact:
Roger Cleworth
Director of Development, The Goodlife Games
Phone: 813-766-3936
Email:
